ASICS GEL NYC Close Up
ASICS Hidden Gel NYC Style

"This new model is not a designer shoe, but rather a shoe for designers everywhere."

Originating as an online fashion and cultural mood board, HIDDEN NY has grown exponentially in online following and cultural importance. They’re no stranger to venturing from the digital realm into the real world, and their latest collaboration with sneaker giants Asics transposes their digital presence into a pixelated iteration of the GEL-NYC. They feature classic white mesh uppers elevated with metallic silver synthetic panels, accented with trademark HIDDEN green. With digitalised Asics Tiger Stripes and a transparency grid graphic at the right heel, these sneakers are a love letter to digital creation and photo editing software - “It’s not a shoe, it’s a machine.”

"HIDDEN NY are no stranger to venturing from the digital realm into the real world, and their latest collaboration with sneaker giants Asics transposes their digital presence into a pixelated iteration of the GEL-NYC."

Releasing Friday, April 12th in-store first come first serve and online via web-raffle

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