HOKA

Founded in 2009, Hoka footwear defied the minimalist design dominating the running world in the most extreme possible way. The “maximalist” cushioning of Hoka footwear offered more cushioning than any other shoe, period while maintaining an overall light weight. The exaggerated outsole required to accommodate the extra cushioning quickly became Hoka’s visual signature, something that made clear that this is a different kind of shoe.